The Market Driven campaign was focused on highlighting some of the most exciting new features offered from Wells Fargo. Our job was to make fun quirky videos that show how easy it is to use these new features.
The campaign spanned across multiple different mediums, including TV, online video, social media, print, digital out of home, static & animated banners, and native. There were a variety of lengths we had to adhere to, our :30s TV and OLV spots, our ~:15s social videos, and our :06s.
We did a full range of social assets, including LinkedIn, Facebook, Instagram and Twitter. Our digital banner set was both static and animated.