The Wells Fargo Propel Card was rolled out in 2018 with great success! Now in 2019 Wells Fargo asked to revamp this creative to help keep the content fresh and explain all the benefits this new card has to offer. Our task was to utilize previously shot footage, but to spin it in a new fun way and distribute it across social channels. As these were originally created for broadcast we worked on cut downs, and in some cases new animated videos. Our videos spanned a range of social channels including Facebook, LinkedIn and both Instagram In-feed and Story units. We worked hand in hand with some of our partner agencies to get these videos produced on time and under budget.
We had four different video formats we used across 5 different promotional features the Propel card offered. Below are the video formats: